• Provide patients, doctors and hospitals, a wide range of options and alternatives in the choice of quality and affordable life-saving pharmaceutical products in injection form, especially, the highly essential and the widely prescribed drugs.
• Validate and promote to doctors and hospital key persons, that branded or unbranded generic drugs are as effective as the originator brands and treatment cost can be reduced by as much as 50% or more.
• To help solve the problem of poor patient compliance due to high cost of quality medicines.
• To be among the top five companies in 2012 in sales volume that markets pharmaceutical products in injection form in the Philippines
• To become a major contributor in lowering the cost of medicines in injection form to be at par with other Asian countries
• Build strong and lasting professional partnership with hospital and doctors