Expansion Program

  • Launching of I.V. Fluids 2009
  • Launching of Oral Preparations 2010
  • Launching of Oncology Lines 2010
  • Therapheutic Class by Division 2011
  • Launching of Consumer Products 2012
Strategic Planning


Key Success Factors

  • Integrity, Quality and Reliability of world class Suppliers

  • Broad range and high quality product portfolio that are classified as highly essential drugs affordable to the patients

  • Excellent relationship with key persons and prescribers in the hospitals and development of business partnership with the institution

  • Right product that satisfies the needs of patients, doctors and hospitals

  • Right people running the business units whose approach meets patient and hospital needs

  • Co-Marketing or networking with existing companies or independent distributors
 


Strategic Direction


  • Broad portfolio of pharmaceutical products in injection form that are classified as highly essential drugs affordable to the patients

  • Supply sources coming from world class manufacturers with impeccable integrity, quality and professionalism

  • Focus on major, minor hospitals and D/S fronting the hospitals all over the Philippine archipelago

  • Sound knowledge of hospitals', patients', and doctors’ needs

  • Efficient and on time distribution/deliveries to customers

  • Efficient collection efforts and support to customers

  • Deployment of seasoned/experienced and professional personnel who have already established goodwill in the area and whose integrity is beyond question

  • Hiring of professional, competent, trustworthy and highly dedicated field force

  • Electronic ordering and paying system